Joined in 2023 
82 
63 About this deal
It's estimated that dolls and stuffed toys will generate an estimated 55.7 billion worldwide this year - with the biggest markets being China, India, and the United States. But we won't see how much of that is Barbie ® revenue until the stats come out. It was clear that in this world, there were four primary colors. But instead of them being red, blue, green, and yellow like ours, this world consisted of pink, blue, green, and yellow.
As Barbie and Ken traverse the portal to the "real world," everything is filled with the oncoming reality of blue. Blue seas, blue space, blue sky, blue mountains. Primark, Smash + Tess, Alex + Ani, Cotton On, Burger King, JoyBird, Crocs, Pinkberry, Gap, NYX Cosmetics, Ruggable, Impala Skate... t he list goes on and on.This remarkable transformation can be credited to the brilliance of the Barbie ® marketing campaign. My old co-worker on Pretty Little Liars Shay Mitchell even partnered to create Barbie pink suitcases! To see the production budget so high really surprised me - and an equal marketing budget surprised me even more!
Imagine the possibilities with Barbie! There’s a wide range of Barbie dolls, playsets and fashions to explore, from the beautiful Barbie Dreamhouse to the latest Fashionistas. The strategic use of pink, along with a brilliant marketing strategy, has not only made Barbie ® an enduring icon but has also inspired a broader shift in breaking gender stereotypes and empowering children to dream big.Despite her unrealistic dimensions, every single woman remembers Barbie. We remember playing with her in our homes, taking her everywhere we went, and playing dress up. It led us to try on our mom's heels, put makeup on and wear beautiful dresses. In a lot of ways, it was a key staple of girls thinking of themselves as women. Josh Goldstine, Warner BrothersPresident of Global Marketing stated that the first "electric" moment of the marketing campaign was at CinemaCon in 2022, when they released a single image of Margot Robbie, as Barbie, laughing in a pink Corvette. The Barbie ® movie encapsulates the power of nostalgia, history, culture and color psychology. The epitome of how successfully a brand can become if it thinks completely and emotionally through a marketing campaign.
According to Statistica, Barbie ® sales were stable at 1.275 billion in 2012, dipping slowly to 905.9 million in 2015 and steadily rising again to 1.679 billion in 2021. Barbie ®'s evolution has seen efforts to promote diversity and empowerment in a variety of ways in the past decade.
From television commercials to print advertisements, Barbie ®'s creators consistently emphasized the allure of her dream-like world, which resonated with children's fantasies.
Great Deal 
New Comment