Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

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Co-Founder, Chairman at FairFly that addresses the biggest secret in the travel industry: What happened to airfare AFTER the booking.

I also liked the fact that it serves as somewhat of a historic record about the Israeli IT industry which I don't often find in books of that sort as they aren't written by an author who is Israeli.A brilliant insider-perspective on starting a company and riding all the waves (good and bad) that come in your direction as you navigate the path towards something tangible. Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. The company's always-on learning agenda drives its clients' continuous improvement through building and transferring digital skills, expertise, and ideas from the innovation ecosystem. Allow yourself and your organization a little more space to think of the next solution, and the next, and the next… Then keep those solutions alive for some time, so you can reflect on them, learn from them and develop the best ones into really valuable products and services. In fact, most start-ups will die because they were unable to figure out product-market fit, which in many cases happens when focusing on the solution rather than the problem.

If you follow this path, and your solution eventually works, you will be creating value, which is the essence of your journey. You think about it from the problem that you’re going to solve and the people that actually have this problem, and this is how the solution is going to look and this is what will do tomorrow morning and this is my end game and so forth, until you feel confident to tell your friends, this is what I’m going to build. Besides diving you a "formula" for your business / startup, It will change the way you look at many things you try to do in life. Continuously referring back to your vision statement is one way to demonstrate your love for the problem.We certainly realized that smartphones with operating systems (and therefore the ability to run apps) and built-in GPS chipsets were becoming more and more popular. When you finally feel confident enough, you start telling your friends about your idea, and they usually tell you, “That will never work,” or “That is the stupidest idea I’ve ever heard.

We try something and it doesn’t work so we keep trying different things until we find one thing that does work. The book is easy to read and describes all aspects of building a product, or service, from how to define the problem that worth solving, fundraising, hiring and firing, startup rollercoaster journey, product market fit (PMF) and to growth and to the end of a startup (the exit). You said it was good enough and provided

There are so few people who’ve built successful companies and shared the journey, Uri Levine does this succinctly, candidly and humbly. While I stopped trying to convince him, I nevertheless carried the urge to work on this project for a while until, around a year later (it always takes longer than you would think), as a result of my background and my reputation as an advisor to start-ups, I was introduced by a mutual colleague to two entrepreneurs, Ehud Shabtai and Amir Shinar.

When asked to provide a missing vision statement, it’s often during deliberations that the team discovers they aren’t all on the same page regarding the problem they’re trying to solve. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. The top three aphorisms I use when coaching founders are the CEO has three responsibilities, sell it before you build it, and stop solving problems that aren’t problems yet.

If you’re a software developer, you may be licking your chops to try out a new framework or programming language. When you fall in love with the problem versus your solution, you start building keys to doors that actually take you places. As a founder, were you put on Earth to solve this very specific problem, or do you just have a neat idea?